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Market Strategy Plan

1. Market Analysis 

    • View your property and note all the important features, amenities, and any improvements 
    • Use your description of the property to help me build an outline of the features that will be important selling points 
    • Decide whether to conduct a home inspection prior to listing your home so we are aware of any potential issues that
      may adversely affect any offers; it may be more cost-effective to make repairs before we list the home 
    • Conduct a thorough Certified Market Analysis of your property to determine the fair market value 
    • Prepare an estimate of selling expenses to show your estimated net proceeds
    • Establish an Exclusive Listing Agreement to market and sell your property 

2. Property Enhancements 

    • To effectively market and sell your home at the optimal price, I may recommend improvements to your property
      that buyers look for and appreciate 
    • Prepare a written outline of recommended improvements and their costs for your review and approval 
    • With your approval, schedule your property enhancements 
    • May suggest additional enhancements based on feedback from buyers and agents who view your property 

3. Marketing 

    • Custom targeted marketing plan to amplify exposure and develop the highest level of interest 
    • Courtesy professional architectural photography of your property for the Multiple Listing Service (MLS), print marketing,
      and web-based marketing to highlight the features of your property, including twilight photography 
    • Professional studio-quality videography to showcase the features and amenities of your property and make a strong impression 
    • Submit a detailed and accurate listing of your property to the MLS 
    • Install a high-security MLS lockbox to facilitate showings 
    • Create a custom high-quality brochure and printed collateral, professionally written, articulating key property features and amenities 
    • Install a custom for-sale sign on your property to generate buyer interest
    • Design a custom web page to showcase your home and its unique features to present the best internet presence possible;
      this web page will be syndicated to numerous real estate websites to generate interest and increase search engine optimization (SEO)
      of your property 
    • For some properties, I will create a custom single property website to beautifully showcase the home and highlight its amenities 
    • Promote your property with Keller Williams brokers and agents from other brokerages
    • Feature your property online, including but not limited to Trulia,, KW, Zillow, LinkedIn, and my website 
    • A custom Matterport 3D tour of your property 
    • Create custom “just listed” postcards to send to your closest neighbors, as numerous sales are made by friends and family of neighbors 
    • Promote on social media platforms like Instagram, Facebook, and LinkedIn to showcase your property and create interest among specific target audiences 
    • Contact prospective buyers and qualified leads with information on your Northwest Home 

4. Client Communication 

    • Provide you links to all websites where your property is featured 
    • Communicate with you all direct feedback from other agents on all showings
    • Call or meet with you regularly to update you on your home’s activity and review market conditions 
    • Visit your home weekly or as often as needed to check on the property and refill brochures 

5. Management of the Sale 

    • Carefully review and present all offers for your consideration 
    • Qualify the prospective buyers to ensure they have retained the necessary financial means and/or lender approval to purchase your property 
    • Thoroughly discuss any questions you may have; discuss costs that may be associated with a specific offer and how those costs can affect your net proceeds 
    • Prepare, if needed, a strong counteroffer to establish a solid transaction that will close on time and with no unexpected surprises 
    • Submit a mutually accepted offer to the appropriate title company 

6. Transaction Management 

    • Manage all the details for a successful closing for your real estate transaction
    • Utilize a transaction coordinator to assist with all the necessary paperwork and ensure that we stay on track and
      that all documentation has been submitted and properly executed 
    • Open escrow with the title company and provide you with your escrow contacts
    • Assist in facilitating the property, pest, contractor, and any other inspections required
    • Provide all necessary disclosures, including Seller’s Disclosure Statement, and all required supplemental disclosures 
    • Maintain communication with relevant parties during the loan approval process to verify your transaction closes on time 
    • Order the preliminary title report and review the condition of title 
    • If applicable, order Home Owners Association (HOA) documents including the CC&Rs and any added documentation for your review 
    • Provide updated preliminary closing statements for your review
    • Maintain thorough management of other matters related to your real estate transaction to ensure it proceeds smoothly

Contact Katerina

Katerina offers an unparalleled level of service to her clients, and she would love to be a resource for you. Whether you are buying, selling or investing; her level of professionalism and expertise will exceed your expectations and she will always help you achieve your goals.