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YOUR HOME DESERVES Exceptional Marketing Representation

When it comes to home sales, every client’s needs are unique. You deserve an agent who understands and embraces your unique needs as a seller. I work diligently with each client to create a personalized marketing plan that meets their specific goals.

My comprehensive strategy is targeted to reach local and national buyers via online media, mobile marketing, social media, print advertising, and industry affiliations. This strategy is designed to present your home in the finest of light with architectural photography, professional staging, and curb appeal. It includes optimized online exposure, strategic pricing, and a hands-on approach to prepare your home for the market and attract multiple offers, sell for optimal price, and in a timely manner.

ARCHITECTURAL Photography

BEAUTIFULLY SHOWCASE YOUR HOME’S BEST FEATURES

Your home’s first impression, whether online, in printed materials, or in-person, is very important to prospective buyers.

An architectural photographer will take professional images of your property, highlighting each room and key living areas.

The images selected will be used for different marketing applications, chosen to enhance the home’s style and the special features of the property.

PROFESSIONAL Staging

CAPTIVATE BUYERS’ IMAGINATIONS AND SELL FASTER

 

As a seller, you have a lot to gain by helping the buyer visualize the true potential of the home.

Staging your home ensures that buyers will see it in its best light, and it brings to life what the property can offer. It makes it easier for the buyer to envision life in your home.

Staging helps buyers recognize how a house meets their expectations, whether it’s presented for online viewing, in-person, in marketing materials, or on video — staging works for all of the viewing methods used by today’s savvy buyers.

Tangible Benefits:

  • Staged homes may sell two to three times faster than homes which have not been enhanced through staging
  • The average offers may increase by up to 15% compared to homes with no staging
PROPERTY Website

A beautiful digital presentation for your home

  • A custom webpage exclusively for your home to showcase the best internet presence possible
  • High-resolution photography gallery
  • Optimized for all devices
  • High Quality property video
  • Showcase Property Features and Unique Amenities
  • 3D Video Tour Matterport
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PROFESSIONAL HIGH-RESOLUTIONVIDEO MARKETING

A COMPELLING VIEW & DIGITAL STRATEGY

Now you can create and feature a professional tour of your property. This format gives potential buyers a different outlet and an impressionable method of viewing the property. It also boosts your home’s digital presence.

QUICK FACTS:

  • Digital video has become key to real estate marketing.
  • Videos can provide a 157% lift in search results.
  • Listings with videos get 403% more property inquiries versus listings without videos.
  • 51% of home buyers use YouTube for research.
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ONLINE PRESENCE

MAXIMIZE THE AUDIENCE THAT VIEWS YOUR PROPERTY

According to the National Association of Realtors®, 95% of today’s home buyers begin their search for a home online. To meet buyer demand and expand your property’s online exposure, my online search marketing services will ensure your property is featured across top-ranking websites.

With Keller Williams’ leading technology and expansive syndication, your property listing is well positioned for optimal exposure. Via the MLS, your property will be effectively featured in syndication to 350+ real estate websites, including being presented on popular platforms like Zillow, Realtor.com, Trulia, and more.

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SOCIAL MEDIA Strategy

PRESENTING YOUR HOME’S SOCIAL PRESENCE

Social media platforms are another effective marketing opportunity for showcasing homes.

Your home will be promoted and advertised on the most appropriate media sources to reach the ideal prospects who are searching for similar properties.

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Keller Wiliams

A COMPANY BUILT ON PERFORMANCE AND
CLIENT SERVICE

With over 1,100 offices nationally, serving communities throughout the United States and 50+ global regions,
and 200,000 associates, your property is well positioned.

Keller Williams’ advanced technology, and exceptional
service help our clients achieve their real estate goals.

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PROFESSIONALLY WRITTEN AND Designed Printed Collateral

PRESENT YOUR HOME THROUGH ARTICULATE WRITTEN CONTENT

Professionally written and designed marketing materials to best reflect your home’s style and story to potential buyers.
Even though the digital age has changed how we communicate, well-written content is more essential than ever.

Your content should be clear, engaging, and concise. Highlight features and benefits to the buyer and showcase your property in the best possible light.

PRICING PRICING Strategy

VALUATION STRATEGY

Your home’s valuation is best served by a knowledgeable real estate professional with current and accurate market statistics.

My goal is to price your home to sell, with multiple offers based on our pricing strategy for an optimal price, in a timely manner.

Here are a few of the pricing factors to consider:

  • Homes similar in size, range, age, amenities, and price
  • Other homes listed in your area, as well as the current monthly/weekly level of inventory
  • Where your home stands compared with other properties on the market
  • Special Features of Your Home
  • The Condition of Your Home
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Contact Katerina
Sayles

Katerina offers an unparalleled level of service to her clients, and she would love to be a resource for you. Whether you are buying, selling or investing; her level of professionalism and expertise will exceed your expectations and she will always help you achieve your goals.